Mo-Fo kimchi at New Taste Marketplace

Thank goodness for the amazing pop-up scene here in the Bay Area.  I am taking full advantage and riding the wave/trend/movement as long as I can.  Why?  Well, for one, they’re a lot of fun.  The whole concept is really grassroots, so there’s a growing community of foodies, hipsters and activists that are keeping it alive.  But my primary interest in the pop-up food world is mainly because of all the challenges I’ve encountered in dealing with starting up a legit food business.  Even for the tiniest, least complicated food business possible (ie. serving from a pop-up tent at events), it could be months before I get my business off the ground.  Of course, I’ve already dealt with getting all my permits, licensing, insurance, equipment, commercial kitchen, etc., and am now simply playing the waiting game.  Oy vey!  Is it all worth it?  I sure hope so.

In the meantime, the glorious pop-ups that are rocking the food scene in San Francisco are seriously saving me and my business.  They are giving me the opportunity to create a presence in the foodie community and establish a following.  The pop-up markets also give me the freedom to experiment and test new ideas, which sounds easy enough, but often isn’t in the real world.  There is an undeniably adventurous spirit at these events that makes it exciting for both attendees and vendors, and therefore fosters creativity and growth.

Haven’t experienced a Bay Area pop-up market for yourself?  Well then mosey on over to Public Works this Saturday for Forage SF’s monthly Underground Market.  I’ll be there from 11am-4pm during the day market portion, flipping fully loaded kimchi quesadillas (with braised short ribs and soy pickled shiitakes) and selling jars of my kimchi.  Or stop by for the night market from 6pm-11pm, which will have more of a club vibe and mainly hot food vendors (take-home products like jam, pickles, pastries and confections are only available at the day market).  There will be a full bar at both the day and night markets, so the event is 21+ over.  The only other kicker is that you need to be a member to attend SF Underground Market events, but it’s free and easy to do so… just click on the link below.

Stay tuned for more updates on future pop-ups (catch me at the next New Taste Marketplace in June) and my status with Off the Grid: Fort Mason. Hope to see you at the SF Underground Market!

SF Underground Market
Saturday, May 21st, 11am-4pm (day market) / 6pm-11pm (night market) / 11pm-2am (dance party!)
Public Works, 161 Erie Street, San Francisco
Admission: $5 day market / $5 night market / $8 both
21+ over
Membership required, click here



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